CB2

Managed annual social media budget of 500K+ achieving cost efficiencies through contract negotiations

Executed high-impact influencer partnerships, brand activations and developed national store opening influencer strategy

Developed viral social-first Cocktail Series in collaboration with content creator Disco Cubes, driving 2M+ organic impressions

Led content shoots and art-directed social-first initiatives for talent collaborations including model and author Emily Ratajkawski

Launched video-first social media strategy, increasing engagement by 129% and impressions by 62% MoM at launch and boosting video views by 400% YoY

Strategic lead for CB2’s social media and influencer initiatives– developed a distinct brand social strategy to engage and grow the combined audience of 1.4M across IG, FB, TikTok, and Pinterest. Collaborating with senior leadership, I supported and co-led multiple integrated marketing campaign initiatives including brand partnership launches, store openings, and seasonal campaigns.