Hyatt

Serving as producer + art director for global social-first shoots

Developing social media playbooks and guidelines for all brands

Strategic management of 20+ global Hyatt brand social channels + calendars and oversight of 300+ property-level accounts

Built and leading a team of 5, including contractors and direct reports in roles such as copywriting, influencer management, and content creation

Spearheaded Andaz's “Be Like No One’s Watching” influencer campaign, driving a 154% increase in video views MoM and generating a cumulative 129M paid + organic impressions

Global social strategy and content lead for Hyatt's Lifestyle & Luxury portfolio including Dream Hotels, Thompson Hotels, Andaz Hotels, Hyatt Centric, Caption by Hyatt, Alila Hotels, and Park Hyatt. Lead development and ongoing evolution of brand-specific social strategies for full portfolio– ensuring alignment to overarching brand strategy and identity. Collaborate with global partners in the Americas, Asia-Pacific, Europe, Africa and Middle East regions, serving as key thought-leader and spokesperson for all social media initiatives.

Andaz “Be Like No One’s Watching” Campaign

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